You're about to get more from the fairway ...

Accenture Interactive has advised clients on best practices for bringing programmatic ad buying services in-house. Now it is offering a programmatic ad planning and buying service of its own. The ...

Accenture Interactive turned heads on Wednesday when it acquired creative juggernaut Droga5, a move that is being widely lauded by industry insiders. The deal ends long-running speculations about ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...

Accenture Interactive's Pat Connolly notes that privately, many leaders concede that innovation is simply one of those disciplines that can't be held to the same standards as the rest of the business.

Accenture Interactive is acquiring New Content, a Brazilian content marketing agency, to strengthen its abilities to serve clients in Latin America. Financial terms of the deal were not disclosed.

SAO PAULO--(BUSINESS WIRE)--Accenture (NYSE:ACN) has acquired AD.Dialeto, an independent Brazilian digital agency, strengthening its digital marketing services provided through Accenture Interactive, ...

Accenture Interactive announced on Monday it is acquiring 62% of the German digital agency SinnerSchrader. The agency, which went public in 1999, was ranked the sixth biggest digital agency in Germany ...

The balance between protecting consumers’ privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according ...