Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.

March 20 (Reuters) - Videogame platform Roblox said on Friday it would take a portion of revenue from in-game brand deals ...

Whether customers come to a business from organic or sponsored results, we must aim to always serve helpful content.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats ...

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...

NEW YORK—Fox’s ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of new interactive ad formats, detailed some ...