Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant,

Amazon is reportedly gearing up to give smartphones another shot, with an Alexa-focused phone in the works over a

Amazon is bringing its new AI-powered conversational assistant, Alexa+, to the U.K., the first country to get the AI assistant outside of North America. The company is currently letting users in the U.

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon’s next-generation smart assistant has entered its Early Access program in the UK, marking Alexa+’s European debut following rollouts in the US, Canada and Mexico. Starting March 19, invitations to start using the smarter,

Amazon is developing a new AI product that will transform shopping experiences for customers. The project operates under the name ‘Transformer.’ According to in

If you’re seeking to make your home smarter, odds are you’re in between two smart home ecosystems, Amazon Alexa versus Google Home. Both Amazon Alexa- and Google Assistant-enabled devices can help with tasks like playing music, setting timers and ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into comedy as the Marvel star imagines the worst-case scenario with Amazon’s new assistant.