I'll die on the hill that badge engineering still exists, automakers have just gotten better at it. They even try and attempt to rebrand it now, sometimes referring to some models that are known to be ...

Badge engineering used to be pretty common in the automotive industry and GM was one of the most prolific companies doing it. In fact, the Chevrolet Trailblazer was virtually identical to the Buick ...

Nissan collaborations, we analyse how badge-engineered twins perform in the Indian market and which versions buyers prefer.

The project is said to be a part of the MOU signed by the two automakers earlier this year Whatever vehicle is developed under the program will likely be badge engineered General Motors and Hyundai ...

The Ram 1500 Laramie bids farewell to the HEMI V8 in style. Texas firepower style – and it’s not what you think. Yes, it’s fully automatic, but only the eight-speed transmission and nothing more. So, ...

A major chunk of Toyota Kirloskar Motor’s sales in the last one year came from badge-engineered products. Thanks to Toyota’s global product-sharing agreement with Suzuki that began in India in 2019 ...

Much of the Subaru Uncharted makes very little sense. The “new” EV clearly resembles the Solterra, upon which Toyota and Subaru jointly developed the Uncharted and the bZ Woodland as a continuation of ...