At the recommendation of ELLE.com's senior fashion editor, I visited Journelle a few months ago for a real bra fitting. After some measuring, I was pronounced a 32 DD (sometimes a 32 E), much to my ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

Katia Charle, creative director of lingerie brand Simone Perele (which can be found locally at Sea Cup and Up), shares her tried-and-true bra fitting tips. By Heather Dunhill December 17, 2015 Here's ...

You can see why this bra is a Shapermint best-seller. A seamless, sculpting, curve-skimming fit that does create bulges and ...

Bella Trang Ngo perceived a gap in the market for an AI bra-fitting service following years of discomfort from ill-fitting ...

UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...