Our culture is divided between those who recognize how racism has endangered and oppressed people of color in our country, and those who are threatened by difference and believe they “make the rules.” ...
The human brain can process 11 million bits of information every second. But our conscious minds can handle only 40 to 50 bits of information a second. So our brains sometimes take cognitive shortcuts ...
“Secrets & Lies,” a new global research study from Young & Rubicam, suggests that consumers are hiding their most important desires and motivations from marketers, and maybe even from themselves. The ...
The phenomenon of inattentional blindness seems to show you can see without the information crossing into your consciousness.
Among brain researchers there’s a truism that says the reason people underestimate how much unconscious processing goes on in your brain is because you’re not conscious of it. And while there is a lot ...
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Watching violent Black video game characters increases unconscious bias in White viewers
When people watch violent video game characters, the race of those digital avatars can shape the viewers’ racial biases in real life. A recent experiment published in the International Journal of ...
The brain can trigger memories without conscious awareness. Unconscious memory, priming, and brain regions like the hippocampus and amygdala influence behaviour and emotions.
Our culture is divided between those who recognize how racism has endangered and oppressed people of color in our country, and those who are threatened by difference and believe they “make the rules.” ...
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