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Zero Motorcycles embraces direct-to-consumer sales for EV dirt bikes, and that's a great decision
In a world where on-road electric motorcycles don't really make sense yet, Zero Motorcycles pivoted hard with the launch of ...
Major bike brands are now choosing to sell directly to customers (D2C) through their websites instead of relying on local bike shops (LBS). This shift is driven by the rise of online shopping, where ...
Electric bikes—or e-bikes— can make riding a bike a breeze. But buying a new e-bike might not be so easy on your budget -- with some models costing over $10,000. Consumer Reports is here to help, ...
The powersports industry has operated the same way for decades: dealerships with massive overhead costs, limited inventory choices, and prices that reflect real estate expenses rather than vehicle ...
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