Following the news that Google is ending its 30-second unskippable YouTube ads, brands and agencies are having to up their games to make the most of the video sharing service’s six-second ‘Bumper Ad’ ...

YouTube introduces 30-second unskippable ads on TV apps, with 60-second versions in testing, pushing Premium subscriptions as viewers face longer forced commercial breaks.

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

YouTube is attempting to make mid-roll ads less disruptive and more lucrative for creators on its platform. Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like ...

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.