It’s time once again for Fierce Pharma Marketing’s annual #FierceMadness tournament. This time around, we're watching 64 ...

Add Yahoo as a preferred source to see more of our stories on Google. An Opened Prescription Medicine Bottle Among Many Other Sealed Bottles on Yellow Background High Angle View. Whenever we pick up a ...

Some drugs may seem like they were named by throwing darts at the alphabet – but the process of drug naming is actually very intentional. In an interview with Fox News Digital, Dr. Dave Latshaw, CEO ...

The dark horse of the 2024 Fierce Madness Drug Name Tournament dominated the final round to win the championship as AstraZeneca and Ionis’ rare disease drug Wainua stormed to victory against Eli Lilly ...

Have you noticed that the names of new drugs are not merely obnoxious; they are also bizarre? As if drug companies hired consultants with a complete disdain for the English language? Quviviq? Ukoniq?

New words and phrases enter the language in a variety of ways. Many begin life as slang terms (think “mewing” or “goblin mode”), or as shortenings of other words or phrases (as in “nepo baby” or “sus” ...

The Institute for Safe Medical Practices has revised its list of look-alike drug names that are often confused, adding more than 80 drug pairs to the resource. The list now includes drug names that ...