As an epidemiologist and physician, I’ve long been concerned about how health interventions for marginalized communities are evaluated. A new study explores that concern and offers some solutions for ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – ...

Effective organizations are efficient, productive, and exhibit strength in leadership, decision making, people, work processes and the corporate culture of the organization. While each element is ...

This post is part of a Health Affairs Blog short series, “Enhancing Value By Evaluating Health Care Services.” The series discusses ways to extend the use of tools for clinical and economic evaluation ...

Companies often talk about employee effectiveness and efficiency when brainstorming ways to improve business. While they sound similar, effectiveness means something entirely different than efficiency ...

The duration of protection afforded by coronavirus disease 2019 (Covid-19) vaccines in the United States is unclear. Whether the increase in postvaccination infections during the summer of 2021 was ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Vaccines help the body remember a microorganism to be able to fight it off when the need comes. However, vaccines are not foolproof and do not guarantee complete protection from disease. This could be ...

The original trials of vaccines against infection with severe acute respiratory disease coronavirus 2 (SARS-CoV-2), the virus that causes coronavirus disease 2019 (Covid-19), have clearly shown ...