Here's how B2B marketers can build event strategies that drive acquisition, strengthen customer retention, demonstrate ROI ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Bagmasters reports that event marketing materials are evolving from low-cost novelties to impactful, larger formats to enhance brand recall and networking.

Spend on experiential marketing is up as brands respond to consumers’ growing appetite for real-world experiences. But leaders at Snap, Eventbrite, PepsiCo and Live Nation tell us there is much more ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

One of the oldest yet most powerful means of reaching out to your target audience is event marketing. But, unlike digital marketing, which is the talk of the town these days, events necessitate much ...

New technology shows companies exactly how their events are translating into real revenue and profit growth—all while making event management easier and delivering a better customer experience. For ...