Audience-technology firm YuMe on Monday launched what it’s calling an “immersive 360-degree video ad format.” The unit aims to offer consumers the ability to control their interactions with ads by ...

Move over, 360 videos — there is a new video format in town. On Thursday, YouTube launched VR180, a 3D virtual reality format with a 180-degree perspective. “VR180 video focuses on what’s in front of ...

Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a "unique story to tell" when compared to traditional video ads, ...

Insta360 has released a new update to its smartphone app to make editing 360 videos easier than ever. The difficulty associated with editing 360 videos has always been a sticking point of the format.