Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

In 2026, Google’s AI is embracing that oldest and noblest of internet traditions: sponsored content. As an example for advertisers, Google offered a scenario where a user is interested in buying a new ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Asset Studio and Product Studio get gen-AI upgrades. Demand Gen adds optimization for online, in-app, and in-store sales. Merchant Center AI insights and 3–90 day total budgets expand to Search, PMax, ...

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding ...

WIRED spoke with Nick Fox, Google’s SVP of knowledge and information, about how AI is changing the company’s advertising business.