If you’ve been reading Iowa Capital Dispatch’s stories from the Legislature the past couple of weeks, you’ve likely noticed a focus on the “funnel.” Here’s a quick explanation: A: The “funnel” is a ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

I’m Erik Huberman, and I’ve built businesses off both sparks and systems. The sparks feel great. The systems pay the bills. My take is simple: without a real funnel, viral wins fade into silence.