The sky’s the limit when it comes to LEGO. Pair that with smart, innovative people, and you have a nearly unstoppable force. One guy takes that concept to the next level by blending LEGO with tech.

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

The new brick runs a proprietary Play Engine. It features integrated copper coils that allow it to sense distance and orientation compared to other smart components. The system includes Smart Tags ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

The LEGO Group has launched LEGO® Brand Days, dropping over 100 new sets, including builds designed to take builders on an adventure in the ninja world, a high-speed F1® race, a superhero ...