Backless dresses, strapless gowns, and low-cut outfits often require invisible support. Yet many adhesive bras still struggle ...

“I forget I’m even wearing it” ...

Millie Bright jumped up and down, testing willpower and strength between pristine white kitchen drawers filled with cutlery and dog kibble. A change of direction. Left, right, a rogue jumping jack.

Lululemon’s Further initiative, which took place at Lake Cahuilla in La Quinta, California, in March 2024, was basically a lab study with 10 women running a 2.55-mile course for six days—144 hours.