MS NOW viewers already spend an average of nine hours a week watching the network. Now it wants its most loyal fans to spend a little more: $7.99 a month. The left-leaning cable news network launched its first direct-to-consumer membership this week ...

The channel’s leadership takes “the first step” toward building meaningful direct-to-consumer revenue with an $80 annual offering. By Erik Hayden Executive Editor, Business As it forges a new identity outside of NBCUniversal, the left-leaning cable ...

MS NOW will debut its newest weekend show The Assignment With Antonia Hyltonon Saturday, Sept. 12. The broadcast, based in New York, will air on Saturday and Sunday from 1 pm to 4 pm helmed by the network’s award-winning journalist and reporter Antonia ...

MS NOW launched its paid membership Wednesday with five members-only shows led by Rachel Maddow, Lawrence O’Donnell and other network personalities, expanding its new $7.99-per-month direct-to-consumer offering. The membership also features a moderated ...

This is TVNewser’s basic cable network ranker and cable news report for the week of Aug. 31, 2026. Fox News and MS NOW finished the week with gains in the Adults 25-54 demo in one of the measured dayparts during this concluded week. Fox News experienced ...

The news brand is betting that wellness features, physical membership lounges and direct relationships with talent can help it stand out in a crowded subscription market. By Alex Weprin Senior Editor Latr this month a few thouand of MS NOW‘s biggest fans ...

MS NOW released its answer to the many headwinds facing legacy media and the cable news industry this week: a new direct-to-consumer membership platform. MS NOW President Rebecca Kutler rolled out the new offering on Tuesday and boasted about how it fits ...

A study found generic versions of certain MS treatments were linked to more variable disease biomarker profiles than brand-name drugs.