Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

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Red Lobster’s return to TV advertising earlier this year has apparently been effective. The casual dining seafood chain returned to the airwaves as a recovery strategy following its 2024 bankruptcy ...

NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.

Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your Ads” ...

Why are so many pharma companies buying ads in the upcoming Super Bowl? (Examples include Novartis, Novo Nordisk, Ro, Hims & Hers and Boehringer Ingelheim.) The reason could be more than just the ...