Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Netflix has blocked the critically acclaimed post-apocalyptic horror film 28 Years Later for some of its subscribers this ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

Bringing creators onto the streaming giant dramatically expands ad inventory with content that is inherently ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and ...