(Reuters) - Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix is looking to capitalize on the popularity of its animated movie "KPop Demon Hunters" — and continue its foray into the ...

Netflix has been building out its original content library and now has enough popular programming to warrant a major investment in the retail space. The streaming giant has partnered with toy ...

McFarlane Toys acquired the toy rights to the entire The Witcher franchise a while back. So far, however, the company has only put out figures based on the third video game, The Witcher III: Wild Hunt ...

The streamer has teamed up with Mattel and Hasbro to expand the reach of its mega-hit animated musical. KPop Demon Hunters fans will be able to keep their favorite fictional girl group at home in more ...

Netflix has signed on Mattel and Hasbro to make toys and consumer products based off "KPop Demon Hunters." Mattel will handle dolls, action figures, accessories and playsets, while Hasbro will focus ...

With its customers less loyal than ever, Netflix is considering every possible avenue for new profits — even live television specials. The streaming company has been developing a live TV feature for ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line inspired by its ...