Direct-to-consumer menswear brand Proper Cloth was growing out of its office-turned-showroom in SoHo just before the pandemic hit. So, the company leased a dedicated, 4,300-square-foot showroom at 681 ...

](https://www.gq.com/style/blogs/the-gq-eye/2013/03/this-just-in-proper-cloths-spring-oords.html) The almighty oord cloth is as stylish, storied, and durable a fabric ...

Gear Patrol preaches the advantages of buying custom fitted clothing. Nothing, let me repeat that – nothing, makes you look better then clothing tailored specifically to your body. I have been ...

About Proper Cloth Is it really that hard to take a good picture? Seph Skerritt, founder of online made-to-measure shirting company Proper Cloth, doesn’t think so. His New York-based menswear ...

Seph Skerritt could have gotten a job on Wall Street or at a hedge fund after graduating from business school. Instead, he became fascinated with men's clothing, specifically shirts. "I wasn't a ...

Proper Cloth started small. Incubated in New York’s Dogpatch Labs, Proper Cloth set out with a modest mission: to get guys to wear better-fitting dress shirts. Its founder, Seph Skerritt, wanted to ...

Your torso texted us last night. It sounded lonely. Like you weren’t giving it enough attention lately. So before this gets any creepier, let’s just agree that you should really stop neglecting it.

There are plenty of sites that let you make a custom shirt, but no one does it with the same sense of panache and #menswear relevance like Proper Cloth. Clothing nerds can geek out over details like ...