QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

Retail Reload is offering a tool for collecting digital data about a product not only through its supply chain, but in the store, based on how it is perceived by shoppers, with an app linking RFID and ...

While QR code menus were introduced as a convenient, contactless solution, growing numbers of customers say they create frustration and disrupt the dining experience.

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

The Centre is making QR code-based digital certification mandatory for all retail shops, empowering consumers to verify compliance with pricing and measurement norms via smartphone.

With the potential to enhance the customer experience and increase brand recognition, QR codes have become a popular marketing tool The widespread use of QR codes has increased consumer familiarity ...

Like many brands that have been sold primarily through retail and wholesale channels, headphone and gaming brand Skullcandy had few opportunities to create direct connections with its customers.

50 years after the barcode was first scanned, 22 leaders from some of the world’s biggest companies sign a global joint statement calling for the transition to QR Codes with GS1 standards to ...