Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

The buzz hit hard when Pokemon entered the Brick World through the official first LEGO Pokémon sets. Launched February 27, ...

International LEGO Day is here – and what better excuse then to treat yourself to a brand new LEGO set? What is International LEGO Day? Yes, there seems to be a day for everything now, but 28 January ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. When the Nike Dunk x LEGO (43008) set was first revealed in late May, ...