In the wake of a national craft beer renaissance, there are countless vintage beers that vanished from America's fridges. Schaefer is among the more memorable of those brands, and according to a blog ...

A bit of ephemera, a small sketch, opens a window onto the lost Schaefer Brewery on Kent Avenue in Williamsburg, showing a decorative embellishment that once may have graced the interior. Full view of ...

Utica, N.Y. — It had one of the most memorable slogans (and jingles) in beer advertising: “The One Beer to Have When You’re Having More Than One!” Now Schaefer Beer is back. Once an iconic American ...

Just in time for Halloween, Pabst Brewing is bringing Schaefer back to life in New York City. Like any reboot, this one looks different. I live a few blocks from the baseball-playing ghosts of Sandy ...

Schaefer Beer, once a favorite of Brooklyn Dodgers fans at Ebbets Field, has been reformulated and updated for the 21st century. By Florence Fabricant The Dodgers are long gone from Brooklyn. And so ...