Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The ‘Letting Gen-Z Write Our Marketing Script’ campaign by Fabric Social won Gold in Social Entertainment & Content and Silver in Social Use of Video at The Drum Awards, leveraging Gen-Z humor to ...

The “Let Gen Z Write Your Marketing Script” trend is being used by everyone from museums to furniture stores — and it’s bringing in the views. The videos show a person of a certain age using Gen Z ...