Brands are trying to elevate brushing and flossing from a tedious chore to an indulgent ritual. Do fancy formulas and sleek packaging make for healthier teeth? Five finds to test—with expert insight.

Viral oral care brand with nearly 1 million TikTok Shop orders secures major retail partnership. NEW YORK CITY, NY / ...

The Selahatin x Rick Owens toothpaste and mouthwash are firmly for the latter camp. This collaboration, which released in ...

Fluoride has been the standard ingredient in anti-cavity toothpaste — and it’s probably a part of your current oral care routine — but modern oral care brands are bringing attention to a ...

Toothpaste is a daily staple in more than 300 million Americans’ oral hygiene routines, and more people are looking for sustainable oral care products that are made with safe ingredients and reusable ...

Your favorite tube of toothpaste contains cooling, refreshing ingredients like sodium fluoride, baking soda, and menthol. That’s why lots of people swear by it as a DIY first-aid remedy for everything ...

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Toothpaste is an oral care product formulated for cleansing the teeth, whitening and protecting the enamel against dental decay (caries) ...

Toothpaste is a daily essential for almost every single person on this planet. It whitens, brightens, cleans your teeth and tongue but did you know it has many other uses? From household cleaning to ...

Scientists have developed a new toothpaste that shows potential to prevent severe allergic reactions in adults with peanut allergies. An early-stage clinical trial tested whether 32 adults with peanut ...