Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...

Universal Pictures is committed to keeping movies like 'The Odyssey' and 'The Super Mario Galaxy Movie' in theaters longer.

In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

This can be good or bad news depending on how one feels about the state of the feature film industry.

Hint: It was already doing exactly that.

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.

In 2026, Universal Pictures movies began hitting Netflix in the US much sooner than normal, thanks to an accelerated deal ...

In what is surely news to celebrate throughout the movie industry, Universal Pictures is extending the length of its theatrical windows for feature films. This year, Universal will guarantee at least ...

Universal is dropping the 17-day release minimum that was implemented during Covid in favor of a five-week release window, which will increase to seven weekends in 2027. According ...

The future of the theatrical experience is very much up in the air. With Skydance buying Paramount and now Warner Bros., who knows what moviegoing will look like in just a few years.

With movie theaters fighting on multiple fronts to keep their businesses afloat and the box office steadily recovering, one ...