Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs. The big-box retailer filed several new trademarks late ...

Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where users can participate in a series of ...