In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, or in the world of technical ski outerwear, Gore-Tex. Since 1976, the ...

The new Tindur shell is 66°North’s most technical jacket yet ...

Add Yahoo as a preferred source to see more of our stories on Google. While the wait continues for the JJJJound x New Balance 993 previewed late in November, the two collaborators are dropping their ...

Brand loyalty is a driving force when it comes to consumer behavior, especially in the world of skiing, mountain biking, and other adventure sports. You might a Salomon-only person, your friend a ...

The biggest change with the new waterproofing actually involves getting it more wet, specifically in the washing machine. “As dirt and oil come in contact with [the new] finishes, they just don’t work ...

Following the success of last fall’s GORE-TEX collaboration release, Seoul-based imprint thisisneverthat is back with an all-new drop just in time for spring showers. The collection builds off of the ...

Musto, the world's leading performance sailing brand, launches their latest iteration of LPX jackets, smocks, salopettes, and ...

Add Yahoo as a preferred source to see more of our stories on Google. In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, ...