The Xbox One has a new advert starring Breaking Bad’s Aaron Paul. Standard. But what is strange is that as he shouts “Xbox On” near its start, consoles around the world are firing up. It seems ...

Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

Microsoft's latest advert showcasing the capabilities of its Xbox One console isn't so good for people who have already bought one. The advert features the hot phrase "Xbox On," which is inadvertently ...

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

The controversial campaign “This Is an Xbox,” launched by Microsoft to support its multi-device gaming strategy, was not well received by part of the internal Xbox team, according to a new report ...

Sarah Bond’s departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the ‘This Is an Xbox’ ad campaign. The management shake-up at Xbox may have ...

Xbox can't do much right at the moment. After having jacked up the price of Xbox Game Pass by a whopping $10 and getting rid of subscriber discounts, it then decided it was the perfect opportunity to ...